Brand kit
The mark is a living atlas.
The same dotted globe as the product theater, scaled down and always turning. A bright pin catches on the limb. In the app the mark spins; the favicon tries to spin too.
Mark
Wordmark
Geist, bold, tight tracking, one colour, next to the mark. Download it with the typeface baked in: light PNG · dark PNG · social card.
Colour
Deep water
#0a0e14
Ground, dark theme (default)
Trackshon teal
#2dd4bf
Accent, the mark itself, primary actions
Brass
#f5b544
The north-star stage, emphasis
Ink
#e7edf3
Text on dark
Chart paper
#f6f8fa
Ground, light theme
Teal, light theme
#0f9d8a
Accent on light
Type
Geist for everything, set tight and semibold for headings.
One family keeps the product and the site feeling like one object. Geist Mono for commands, codes and labels.
Voice
- Direct, specific, no filler. Numbers link to sources.
- Honest about limits. “At small counts the interval is the honest number.”
- Commas and full stops over em-dashes.
- Name: Trackshon, one word, capital T. Never “TrackshonAI”.